Axelspace Establishes a New Mission for the Next Decade Under Its Vision, “Space within Your Reach”

Axelspace Corporation (“Axelspace”), a leading developer and operator of microsatellites, announced that it has established a new Mission and developed a new brand visual with an eye toward the evolution of its business and the next decade, while continuing to uphold its Vision, “Space within Your Reach.”

Guided by the new Mission and brand visual, everyone at Axelspace will continue taking on challenges with a shared sense of direction, working with customers and partners to create new value through the utilization of space and help realize a society where space solutions are accessible to everyone.

Background to the New Mission

For nearly 18 years, Axelspace has worked to make space more accessible through the design, manufacturing, and operation of microsatellites and the provision of Earth observation data, guided by its Vision, “Space within Your Reach.”
During this time, the space industry has undergone a significant transformation from an era focused on the “development” of space to one centered on its “utilization.” Space has evolved from something available only to government agencies, specialists, and a limited group of users into a form of social infrastructure that supports a wide range of industries and everyday life. In line with changing needs, Axelspace has also expanded its business through AxelLiner, its one-stop satellite service business, and AxelGlobe, its Earth observation platform business, broadening the value that its space solutions provide to customers and society.

In light of these changes in society and its business, Axelspace decided to renew its Mission in order to articulate more clearly the future it aims to create under its unchanged Vision. During the development process, the company engaged in extensive dialogue with its stakeholders, including customers, industry experts, investors, and employees, and clarified the society it aims to realize, its strengths and the value it provides, and the role it must fulfill to bring the Vision to life.
The new Mission expresses Axelspace’s determination to remain a company that continues to provide solutions for utilizing space through the microsatellite technologies it has cultivated, in a future where space technologies are expected to become increasingly integrated into everyday life.

The Meaning Behind Our Brand Visual

The new brand visual communicates Axelspace’s Vision and new Mission both internally and externally, while expressing the world the company aims to create in a more intuitive and consistent way.
The powerful beam of light rising from the center symbolizes the convergence of diverse aspirations, technologies, and challenges into a force that breaks through toward the future. It also represents the flow of data connecting space and Earth, as well as the connection to the value Axelspace creates through optical Earth observation, optical communications, and other space-based solutions.
The light embodies the technologies and experience Axelspace has built over the years, the challenges undertaken by everyone at the company, and the journey it has shared with the customers, partners, and investors who have believed in and supported Axelspace. It also conveys the company’s determination to continue leading the democratization of space as a pioneer in microsatellite technology.

Going forward, the brand visual will be used across a wide range of communications, helping everyone at Axelspace embody the Vision and Mission in their daily work and enabling the company to share the future it aims to create with its customers and partners.

Yuya Nakamura, President & CEO of Axelspace Corporation, commented;

“Our Vision, ‘Space within Your Reach,’ has remained unchanged since our founding. However, the way we bring it to life continues to evolve alongside changes in society and our business. We aim not only to create value within the space industry, but also to move closer to the challenges faced by society and our customers and deliver new value through space solutions. Our new Mission is the result of reexamining our purpose and the value we provide to society through interviews with customers, industry experts, and investors, as well as dialogue and workshops with employees. By putting this Mission into practice through our daily actions and continuing to deliver new value to our customers and society, we will move forward with determination toward realizing that Vision.”

About Axelspace
Guided by its vision—“Space within Your Reach”—Axelspace has been at the forefront of microsatellite innovation since its founding in 2008. Leveraging cutting-edge expertise in microsatellite design, manufacturing, and on-orbit operations, the company is redefining how people and industries access space. Its flagship businesses, AxelLiner, which provides satellite development and operation services to help customers realize their space missions, and AxelGlobe, which delivers Earth observation data through Axelspace’s proprietary optical satellite constellation, are driving a new era of space utilization. Through these initiatives, Axelspace is shaping a future where space is accessible and within reach for everyone.

Axelspace Corporation
Headquarters: Tokyo, Japan
President and CEO: Yuya Nakamura
Founded: August 2008
https://www.axelspace.com/